The ‘Golden Bear’ is synomous with golfing great Jack Nicklaus but the winner of 18 Majors has now leant his name to a new line of soft drinks.
Nicklaus has signed a deal with AriZona Beverages to produce a new line of lemonades branded with his globally known moniker, “Golden Bear.”
AriZona wanted to produce a new product line with a partner that shared the company’s strong sense of family, values and loyal roots, and Nicklaus was the ideal fit.
Jack Nicklaus toasts with a can of 'Golden Bear' Lemonade.
“Family has always been number one, and that’s how we run this business—that’s how I see this company,” said AriZona Chairman Don Vultaggio.
“Mr. Nicklaus represents those same ideals.”
The Golden Bear line features three flavors, including regular Lemonade with Honey and Ginseng, Mango Lemonade and Strawberry Lemonade.
Each can features portraits of Nicklaus and his family during memorable personal and athletic achievements and are sure to become collectables.
Included on each can are images of Nicklaus clutching the Claret Jug after his 1978 British Open Victory; the Golden Bear carrying son Gary off the green during his win at the 1973 PGA Championship, where he set the mark for major championship victories; and even a teenaged Nicklaus during his all-star days playing basketball for Upper Arlington High School—ironically known as the Golden Bears.
Distribution of the line began in New York in late March 2012 and will continue to rollout nationally thereafter.
“As we expand our lifestyle branding around the world, I look to partner with the best in each category—and there is no question that AriZona is the best fit for me,” Nicklaus said.
“AriZona dominates the market, and they do so through quality products and first-class marketing. Don runs a family business, just like I do, and we see eye-to-eye on a commitment to quality as well as share an aspiration to succeed in everything we do.”
For more information on this or any other AriZona product, please visit www.drinkarizona.com.
